This guide takes the reader through each stage of producing a direct-mail campaign. It contains practical tips and advice, and is designed for use by executives planning a campaign for the first time, as well as those with more experience. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

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Bibliografische Details

Titel: The Royal Mail Guide to Direct Mail (Marketing Series: Practitioner)
Verlag: Taylor & Francis Ltd, United Kingdom, Oxford
Ver�ffentlichungsdatum: 1996
Sprache: Englisch
ISBN-10: 0750627476
ISBN-13: 9780750627474
Bindung: Paperback
Zustand: Very Good

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Brian Thomas is former CEO, Saatchi & Saatchi Direct and Ogilvy & Mather Direct; and a CIM Course Director and Senior Consultant Lecturer, Institute of Direct Marketing.

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